PurposeBank
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All PurposeBank and VisionBank locations will be closed on Thursday November 24th in observance of Thanksgiving. You can still take care of your banking needs through PurposeBank online, your mobile app or by stopping by any of our conveniently located ATMs.

The Story Behind PurposeBank

June 3, 2022

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Our story begins in 1884 along the cobblestone streets of Ogden, Iowa. It was here where a private bank, which would later be known as VisionBank, opened its first branch, offering a safe space for locals to store their gold and silver. Over the next century, we would grow to hold over $600 million in local deposits and become a part of the fabric of the Central Iowa community. 

In November 2021, VisionBank was classified as a Women Designated Institution (WDI). This designation prompted discussions among VisionBank leaders who decided they no longer wanted to just do work - they wanted to do good - they wanted to contribute to their greater purpose. And thus, the notion of PurposeBank was born. 

With PurposeBank, we aim to provide financial education, promote banking services, and be a stable source of funding to entrepreneurs, women owned businesses, low- to moderate-income individuals, and majority minority groups throughout Central Iowa.

PurposeBank was created by open-minded bankers who want people to know that where you keep your money matters. It is designed to be a form of crowdfunding for the advancement of financial confidence and accessibility. You can contribute simply by keeping your money in a bank with values that create a better banking world. We can do this, together. 

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